This is a short intake — 10 to 15 minutes — designed to surface what's actually monetizable, ownable, and repeatable about what you're building. Not a brief template. Not a pitch deck. The questions are sharper than that on purpose.
Answer like you'd talk to a peer who already gets it. Specifics beat polish. If a question doesn't fit, skip it — there's a comment box at the end.
Artist, creator, brand, or world name. If it's you, just say so.
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Section 1 of 5
The world
Identity before strategy. We need to know what makes this thing unmissable before we touch anything else.
Not a bio. The thing that makes someone go "oh yeah, that one." Genre, attitude, point of view, in-group signal — whatever's most specific.
Section 2 of 5
The audience (and what they do)
We design around behavior that already exists. Be specific — generic answers here are the most expensive thing in this whole intake.
What do they care about, what tribe do they belong to, what would they argue about? Two sentences max.
Rituals, in-jokes, content patterns, language, dress, recurring gestures. Things they wouldn't do without this artist in their life. If you can't name three, name what you can.
Select all that apply. These map to the behavior types we build loops around.
Be specific. Not "social media" — name the platforms, the subreddits, the group chats, the physical spaces. We meet them where they already are.
Total followers across owned + earned channels. Approximate is fine.
Section 3 of 5
What's already owned
Ownership compounds. Renting attention from a platform doesn't. We need a clear picture of the stack as it stands today.
Select all that apply. Don't include things you license or are licensed from you on a deal-by-deal basis.
Select all that apply. Order doesn't matter.
A piece of content that still gets shared. A phrase that became identity. A partnership that compounded. A format that fans still ask for. Describe briefly.
Section 4 of 5
What you're trying to unlock
The honest version. Not the public version.
Things you'd never do regardless of upside — categories, deal structures, partners, content types. Saves us both time later.
Section 5 of 5
Signal
The questions that matter most are the ones that surface tension. Three quick ones.
The thing where the money keeps coming but you're done. Artist, creator, brand — whoever this is for.
A format, a product, a drop, a collab, a return. The thing that shows up in replies, comments, DMs, inbox.
Artist, creator, brand, operator — whoever. Not someone you'd copy; someone whose move you study. And what specifically about it.
Two views below. Raw is your answers, organized. Brief is the same information mapped to Sede's evaluation framework, with quality flags showing where the signal is strong, thin, or missing.
Sent your brief? You should hear back within 2 business days. If you need to edit answers, the form stays saved in this browser — just go back. To start fresh, clear and reset.
