This is a short intake. 10 to 15 minutes. Designed to surface what's actually monetizable, ownable, and repeatable about what you're building. Not a brief template. Not a pitch deck. The questions are sharper than that on purpose.
Answer like you'd talk to a peer who already gets it. Specifics beat polish. If a question doesn't fit, skip it. There's a comment box at the end.
Artist, creator, brand, chef, athlete, founder, or world name. If it's you, just say so.
Pick the closest fit. Hybrid counts.
Wherever the work actually lives. Drop handles, URLs, or both. One per line is easiest.
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Section 1 of 3
The world
Identity before strategy. We need to know what makes this thing unmissable, who pays attention, and how they show up.
Not a bio. The thing that makes someone go "oh yeah, that one." Genre, attitude, point of view, in-group signal. Whatever's most specific.
Be specific. Not "social media" or "fans." Name the people, the behaviors, the rituals, the places they gather. The two or three patterns that tell the real story.
Section 2 of 3
Reality
What's already owned, what's actually paying, and what you want.
Select all that apply. Don't include things you license or are licensed from you on a deal-by-deal basis.
Select all that apply. Order doesn't matter.
Section 3 of 3
Signal
The honest version. Constraints, tension, who you study, anything else.
Things you'd never do regardless of upside. Categories, deal structures, partners, content types. Saves us both time later.
The thing where the money keeps coming but you're done. Artist, creator, brand, chef, founder. Whoever this is for.
Artist, creator, brand, chef, athlete, founder, operator. Whoever. Not someone you'd copy. Someone whose move you study. And what specifically about it.
Two views below. Raw is your answers, organized. Brief is the same information mapped to Sede's evaluation framework, with quality flags showing where the signal is strong, thin, or missing.
Sent your brief? You should hear back within 2 business days. If you need to edit answers, the form stays saved in this browser. Just go back. To start fresh, clear and reset.
